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Les Mills has been this country's leading gym since first being established in 1968. The numbers are impressive; nine clubs, 250 personal trainers and a total of 10,000 gyms in 55 countries using the Les Mills Group Fitness classes.
While they have a nationwide membership that currently stands in the tens of thousands the process they followed of welcoming new members to their local Les Mills gym was still taken very seriously.
"We knew that the experience a new member had within the first 30 days of joining was very important" says Guy Needham, National Marketing Manager Les Mills.
Les Mills had been trialling the use of a series of email new member welcome messages to those members that were keen to receive them. They managed to establish the pilot system in a reasonably short time but it quickly proved not ideal for nationwide use.
For instance to make the pilot work a Les Mills IT person had the onerous task of sending a file of new members across to the email delivery partner for them to dispatch the days messages.
Permission NZ were engaged and researched the local and overseas market and selected uSuite Mail as the email provider. One of the key reasons for this choice was the ability to integrate uSuite with the Les Mills database. Permission worked with the Les Mills IT department to help choose Datacom as the data transmision specialist to manage the secure movement of member data from the LM database to uSuite.
"Around 10,000 members will be offered the option of receiving these messages this year as they are welcomed to their local Les Mills gym. The system that Permission and the team have helped us build is proving to be an integral way we can ensure that values of Customer Service, Excellence and Integrity are achieved in this critical stage of welcoming a new member to Les Mills." Guy Needham, National Marketing Manager Les Mills.
Download the full case study (PDF)
Contact
Guy Bibby
www.uSuite.com
Datacom, the IT partner that managed the data transfer
http://www.datacom.co.nz
Permission NZ Limited
http://www.permission.co.nz
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